Visual+Literacy

Critique of Overproteined

This message is attempting to convey that Americans are consuming mass amounts of unhealthy food. It informs the viewer that American diets are overwhelmed with proteins in a disproportionate manner. Analyzing the table in terms of the PAT model the viewer is able to recognize that all the tools were used correctly to create the repeating action that enabled the viewer to perceive the figure/ground approach. However, the table stands for significant improvement. An uneducated person might be convinced or persuaded by a table like this but as a highly educated person this table is simply lacking substantial substance. Specifically, overproteined is not a word, what year is this table based on, what is the percentage of the American population that is consuming these products, what is the population of the USA, there is a picture of a bucket of Kentucky Fried Chicken but KFC is not mentioned in the text is this to assume that all chicken produced is for KFC, and last, this table assumes that all of this food is of poor quality and is bad for us creating a very negative effect.